Facebook Sues Adscend Media for 'Clickjacking'

Facebook has accused marketing firm Adscend Media of using a spam technique known as clickjacking. This causes users to Like pages without their permission which then appears on their homepage and takes users to other sites.

Facebook claims that millions of users have been exposed to this spam however Adscend Media  denies these claims. "At no time did we engage in the activity alleged in the complaints. Adscend Media will provide a vigorous defense against these false claims,” said the company.

Washington State has also filed a similar lawsuit which claims that Facebook users have been misled by spam through paying for unwanted subscriptions and giving personal information.

The state attorney general's office claimed the marketing company had earned as much as $1.2 million a month from the practice.

“Adscend Media strictly complies with its legal obligations under federal and state law. We are undertaking an investigation to determine whether any of Adscend Media’s affiliates engaged in the activity alleged by the Attorney General’s office and Facebook", they replied.

“If they did, we are fully certain that the activity was conducted without the company’s knowledge.”

In a news conference, Ted Ullyot, Facebook's general counsel said ”Security is an arms race. “It’s important to stay a step ahead against spammers and scammers.”

“We will continue to use all tools at our disposal to ensure that scammers do not profit from misusing Facebook’s services.”

Source: BBC News

Five Misconceptions About Internet Marketing

1. Only big rich companies can market on the internet

When you see TV advertisements that feature products from a company, you might think that the company must be well established to afford the airtime. While this is true for most companies it is not necessarily the case for the internet. Even small starting businesses can find their way to the top of the list with the help of emarketing sites through methods such as search engine optimisation (SEO) and pay-per-click (PPC).

    2.   Lots of flash attracts lots of customers

Websites that contain lots of flash elements takes longer to load for users. People think that having a flashy website attracts more customers but in the end it costs money and will drag the loading time for users. Having a good simple layout with relevant content works much more effectively. Customers are not looking for a good front page but specific information for a service or product. There are web design companies that can help you to balance a good design with meaningful content. 

    3.   Businesses don't have a place on the internet

In this age of technology less people are looking up newspapers for businesses but are moving towards the internet to look for products and services. Nearly every household has an internet connection which means there is a much larger area of opportunity for potential customers. In fact most competitors are already offering what you have on their websites. 

    4.   Internet Marketing is not worth the time and money

Time and money goes into good internet marketing but the results surpass that of any other investment. The internet is now the first place of search that people go to look for anything and everything. Besides, there are internet marketing consultants, SEO companies, and a lot of tips and tricks that help you along with marketing over the internet. 


    5.   Traffic determines the number of customers

A larger number of browsers doesn't necessarily mean you will have more customers. The success of your site is determined by the people who are actually interested and purchase your product or service. Thousands can visit your website without you having any increase in sales. Therefore traffic doesn't lead to success since it doesn't generate income that marketing should.