Ways to Promote Your Website's Google Ranking

Google's search engine results are determined by googlebot, google's software used to crawl through web pages for relevant content to keyword searches. It uses a variety of methods to determine which results are displayed first. Although no one knows their exact algorithm there are a few ways to boost your google ranking through search engine optimisation (SEO). 


Keywords
The first thing google looks for is keywords related to the search, and how often those keywords appear on your page. Try to use as many keywords as you can to show that your page is relevant to what the user is searching for. However don't try to trick search engines by repeating the word over and over again with no meaning as this will usually penalise you and remove you from the search index. There are other methods of hiding keywords and these will result in the same.


Page Titles
Naming your pages correctly in the <title> tag is important. Try to include keywords in the title otherwise make it descriptive and related to the content. When your page appears on google's results the link is directed from the title. This creates the first impression of your web page even before they enter it. 


Links
One of the biggest factors of page ranking is the number of links to and from your site. Links contribute in determining what type of content is on the page. Usually, the quality of links attracts higher priorities rather than quantity. The more people that link to your page, the more google recognises your site as a valuable resource. 


Directory Registration
If you own a business there are online directories that you can register your company name for others to search for. These also count as links to your site and may increase website traffic. 


Social Networking
Social networking sites can be a potentially useful way to promote your site to others via updates and statuses. You can reach more people if your site is new and may not have established a firm grounding on the internet. 


Website Design
A website with good design and well organised pages will tend to rank more highly in google. Making a website with a web design company will ensure that your site makes an impact on the internet as soon as it is established. 


Visit www.gnaemarketing.com.au for a list of more solutions.